1. Introduction
Cookies and similar technologies are used on our site houseify.com. Cookies are also placed via third parties engaged by us. In this document, we inform you about the use of cookies on our site and your choices.
2. What are cookies?
A cookie is a small file that is stored on your device by your browser. On a subsequent visit, the stored information may be sent back to our servers or to the servers of third parties.
In addition to cookies, we also use scripts, web beacons and server-side tracking (via server-side Google Tag Manager, sGTM). Although server-side tracking uses first-party techniques, your consent is also required for this because data is passed on to third parties (Art. 11.7a Telecommunications Act).
3. Our cookies and tracking tools
3.1 Functional cookies - always active
Necessary for the functioning of the site: shopping cart, login session, language preference. No permission required.
3.2 Analytical cookies
We use Google Analytics 4 (via sGTM) to analyze visitor behavior and improve our site. Consent required.
3.3 Advertising / marketing cookies
We use the following advertising tools, only with your permission:
| Tool | Platform | Goal |
|---|---|---|
| Meta Pixel | Facebook / Instagram | Advertisements, retargeting |
| Google Ads tag | Advertisements, conversion measurement | |
| Pinterest Tag | Advertisements | |
| Snapchat Pixel | Snapchat | Advertisements |
| TikTok Pixel | TikTok | Advertisements |
3.4 Social media
Op onze site kan content van sociale netwerken zijn opgenomen (bijv. Instagram-embeds). Deze content plaatst cookies van die platforms. Facebook, Instagram, Pinterest, Snapchat en TikTok zijn gevestigd in de Verenigde Staten - doorgifte vindt plaats op basis van EU Standard Contractual Clauses (SCCs).
4. Your choice – how we ask for consent
We use Silktide als cookietoestemmingstool (CMP). De banner voldoet aan de eisen van de Dutch Data Protection Authority:
- You will receive a on your first visit equivalent choice - accept and refuse are visually equivalent.
- Refusing is just as easy as accepting - no hidden link, no color difference.
- You can categories separately turn on or off.
- No cookie wall - you can use the store fully without accepting analytical or marketing cookies.
- No pre-checked boxes.
- Je voorkeur pas je altijd aan via het cookie-icoon onderaan de pagina.
5. Enabling and disabling cookies
You can reopen and modify your cookie preferences at any time via the button below. Your choice will be updated immediately.
You can also manage or delete cookies via your browser settings. Please note: if all cookies are disabled, our site may not function optimally (shopping cart, login). After deletion, consent cookies will be requested again on your next visit.
6. Retention periods
| Category | Retention period |
|---|---|
| Functional cookies | Session duration or max. 1 year |
| Analytical (GA4) | Max. 14 months |
| Marketing | 90 days (Meta/Google) to 180 days (other platforms) |
7. Your rights
You have rights regarding the personal data processed via cookies - see the Privacy Statement for the complete overview (access, rectification, deletion, objection, portability).
Contact: info@houseify.com Complaint: Dutch Data Protection Authority (autoriteitpersoonsgegevens.nl) or ACM.
8. Contact information
Houseify (YouthCommerce) · Breukelaarweg 4, 7051 DX Varsseveld E-mail: info@houseify.com · Tel: +31 315 260 240 Site: houseify.com
