{"id":37089,"date":"2026-06-03T22:49:42","date_gmt":"2026-06-03T22:49:42","guid":{"rendered":"https:\/\/houseify.com\/?page_id=37089"},"modified":"2026-06-03T23:15:40","modified_gmt":"2026-06-03T23:15:40","slug":"advertising-policy","status":"publish","type":"page","link":"https:\/\/houseify.com\/en\/beleid\/reclamebeleid\/","title":{"rendered":"Advertising &amp; marketing policy"},"content":{"rendered":"<h2 class=\"wp-block-heading\">1. Fair prices and discounts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our prices include VAT. During a discount promotion, we always display the \u201cfrom\u201d price as the <strong>lowest price at which the product was offered in the 30 days prior to the promotion<\/strong> (Omnibus Directive, in force in the Netherlands since May 2022 via the Prices Act). We do not use fictitious or inflated reference prices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why this is important:<\/strong> The ACM actively enforces this. In June 2024, it submitted a total <strong>\u20ac621,000 in fines<\/strong> pointed out five online stores for fake discounts (including \u20ac130,000 for Leen Bakker and \u20ac112,500 for JYSK). Fair pricing is therefore not only a principle, but also a strict obligation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Real, verified reviews<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We do not post fake reviews, nor do we allow them to be posted. Our reviews come from verified buyers via Google Reviews and Trustpilot. We state how and whether reviews are verified (Omnibus obligation).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Transparent advertisements and sponsored content<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>We clearly label paid advertising positions in search results or on platforms as \u201csponsored\u201d or \u201cadvertisement\u201d.<\/li><li>We distinguish visibility resulting from payment from organic results.<\/li><li>We do not mislead consumers regarding the commercial nature of communications (Art. 6:193g BW black list).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Social media &amp; influencer collaborations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When collaborating with creators or influencers, we follow the <strong>Dutch Advertising Code (NRC)<\/strong> and the <strong>Advertising Code Social Media &amp; Influencer Marketing (RSM)<\/strong>. This means:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The creator always clearly states whether it is a paid collaboration, discount, or free product.<\/li><li>The notice is such that the follower\/viewer <strong>direct and unmistakable<\/strong> can see that it is an advertisement, before the rest of the content.<\/li><li>Influencers with \u2265 100,000 followers who upload \u2265 24 videos per year are required to be registered with the Dutch Media Authority (Media Act).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Violations of the NRC\/RSM can be reported to the <strong>Advertising Code Foundation<\/strong> (reclame.nl). The ACM can take enforcement action when advertising also constitutes an unfair trade practice (Art. 6:193a et seq. of the Dutch Civil Code).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. No misleading or aggressive practices<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We refrain from all misleading or aggressive commercial practices as referred to in Articles 6:193a-6:193j of the Dutch Civil Code, including the blacklists of Articles 6:193g (misleading) and 6:193i (aggressive).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Substantiated sustainability and origin claims<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Claims such as \u201chandmade\u201d and \u201cnatural materials\u201d are always substantiated - see <a href=\"\/beleid\/herkomst\">Origin &amp; transparency<\/a> and <a href=\"\/beleid\/duurzaamheidsbeleid\">Sustainability policy<\/a>. As of approximately September 2026, the rules for green claims have been further tightened (EmpCo Directive EU 2024\/825).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Children<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our products and marketing activities are aimed at adult consumers. We do not target young children with advertising and adhere to the Advertising Code for Children and Youth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last updated: June 1, 2026.<\/p>","protected":false},"excerpt":{"rendered":"<p>1. Eerlijke prijzen en kortingen Onze prijzen zijn inclusief btw. Bij een kortingsactie tonen wij als &#8220;van&#8221;-prijs altijd de laagste prijs waarvoor het product in de 30 dagen v\u00f3\u00f3r de actie is aangeboden (Omnibus-richtlijn, in NL van kracht sinds mei 2022 via de Prijzenwet). Wij gebruiken geen fictieve of opgeblazen referentieprijzen. Waarom dit belangrijk is: [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":37086,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-37089","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/houseify.com\/en\/wp-json\/wp\/v2\/pages\/37089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/houseify.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/houseify.com\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/houseify.com\/en\/wp-json\/wp\/v2\/comments?post=37089"}],"version-history":[{"count":2,"href":"https:\/\/houseify.com\/en\/wp-json\/wp\/v2\/pages\/37089\/revisions"}],"predecessor-version":[{"id":37134,"href":"https:\/\/houseify.com\/en\/wp-json\/wp\/v2\/pages\/37089\/revisions\/37134"}],"up":[{"embeddable":true,"href":"https:\/\/houseify.com\/en\/wp-json\/wp\/v2\/pages\/37086"}],"wp:attachment":[{"href":"https:\/\/houseify.com\/en\/wp-json\/wp\/v2\/media?parent=37089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}